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This item will be released on November 20, 2012. Ships from and sold by Amazon Digital Services.
This item will be released on November 20, 2012. Ships from and sold by Amazon Digital Services.
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Amazon unveils bigger, more powerful Kindle Fire HD tablet
Amazon.com Inc. showed off a larger, higher-end Kindle Fire on Thursday, for $299 (U.S.), taking aim at a fast-growing market now dominated by rival Apple Inc.
Chief Executive Officer Jeff Bezos, took the stage at a launch event in Santa Monica, California, and beamed as he introduced the Kindle Fire HD, featuring an 8.9-inch screen, which will start shipping November 20. A version of the same device with 32 gigabytes of memory and 4G-LTE wireless connectivity will also sell for $499.
An HD update to the 7-inch Kindle Fire improves on the technical specs, and will cost $199 for the 16 GB edition, it ships Sept. 14. A lower-end, non-HD 7-inch tablet goes on sale at the same time for $159.
Sadly, just like for the Kindle Fire launched in 2011, there are no immediate plans for a Canadian launch of the tablet.
Amazon.com Inc. showed off several Kindle gadgets on Thursday, including a back-lit "paperwhite” e-reader with a much sharper screen and longer battery life.
The 3G wireless version that made digital readers mainstream will sell for $179 starting in October, in time for the crucial holiday season. A WiFi-only version will go for $119, and the cheapest will carry a $69 price tag - undercutting the cheapest Barnes and Noble Nook.
Mr. Bezos on Thursday stressed that Amazon saw the Kindle family of e-readers and tablets as a service, with hardware a critical element of its digital content business.
Amazon is competing with Apple, Google Inc. and other technology companies for a foothold in the booming mobile-device market, because these devices are fast becoming the preferred tool to access consumer media over the Internet. As the world’s largest Internet retailer, it is essential for Amazon to have a major presence in this new sector.
Amazon is willing to make little or no money selling cheap tablets and e-readers because it wants to get the devices into as many hands as possible, then sell higher-margin digital content, such as e-books, video, games, apps and music, to a more connected and engaged customer base.
Shares in Amazon, which hit a record high earlier on Thursday, were up 1.1 per cent at $249.
With files from Globe Staff and The Associated Press
With Kindle Fire HD, Amazon Challenges Apple on Its Own Turf
By Christina Bonnington
Apple, at last, has a legitimate competitor in the tablet space now. And it sure isn’t Samsung. Amazon’s trio of Kindle Fire HD tablets are nothing less than a declaration of war against Apple and the iPad.
"The Amazon Kindle Fire HD, in the short term, eliminates all competition outside of Apple,” Bovitz research manager Randy Hellman told Wired via email. "Amazon is trying to position it as an iPad equivalent for a better value.”
Amazon’s original Kindle Fire, which debuted last November, was thought by many to be an "iPad killer” prior to and upon its release, but it never really, well, caught fire. Not that it was a failure, either. Although Amazon isn’t releasing sales numbers, it says the Kindle Fire makes up 22 percent of U.S. tablet sales.
This time around, Amazon clearly learned lessons and made some great changes to its first-generation tablet to deliver the 7- and 8.9-inch Kindle Fire HD. Unlike the original budget-friendly Kindle Fire, the Fire HD’s specs are on par with today’s top-tier tablets — even at the $200 and $300 price points.
"This year, we want to have the best tablet at any price,” Amazon CEO Jeff Bezos said at the company’s media event Thursday morning.
Specs aside, however, a positive, seamless user experience is what really makes or breaks a tablet — which is why so many other Android slates have flopped. To that end, Amazon didn’t just upgrade on the hardware front: The Kindle Fire HD also sports a laundry list of integrated software features that rival, or even beat, the convenience of Apple’s tightly packaged iOS ecosystem. According to an August survey by Forrester, 31 percent of consumers already have their credit card on file with Amazon, compared with just 18 percent with Apple. That means that for many, easing into the content-rich Amazon ecosystem could be an attractive and smooth transition.
With both the entry-level iPad and the Kindle Fire HD with 4G LTE priced at $500, consumers have a clear choice: hardware versus content. "Amazon’s new Kindle HD is all about content and access to premium services. The hardware is just an all-access pass to fun,” Hellman said. "With Apple’s iPad, the elegantly designed, well-engineered hardware is a much larger piece of the product’s story, with a mixed bag of content offerings.”
Amazon’s unique data plan is the other killer feature for the Kindle Fire HD with 4G LTE. It worked with AT&T to create the plan, a very affordable $50 a year for 250MB of data per month and 20GB of cloud storage. Forrester’s Sarah Rotman Epps wrote that it’s "a very disruptive move that puts pressure on carriers to offer their own lower-price plans.” Apple, for now, is still reliant on high-priced carrier data plans for its 4G tablet.
Although Amazon is playing in Apple’s sandbox now (with its own envious set of toys, we might add), Apple, for now, still has the upper hand.
"Given Apple’s iOS app selection and large ecosystem of its own,” Gartner analyst Michael Gartenberg tweeted, "I don’t think iPad is under major threat. But Apple should not be complacent.”
It should be very interesting to see how Apple, who Hellman says is usually "one step ahead of the game,” handles the idea of not being complacent.
Kindle Fire HD 8.9" 4G LTE Wireless, Dolby Audio, Dual-Band Wi-Fi
